Cadbury World Tickets

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Cadbury World chocolate-making demonstration in Birmingham, UK.






Cadbury World in Birmingham invites you on a journey through the history and creation of one of the UK's most beloved chocolate brands. From the ancient origins of the cocoa bean to witnessing chocolatiers at work and enjoying thrilling 4D experiences, this attraction promises a truly immersive and delicious adventure for all ages.

Why visit Cadbury World

Visitors engaging in chocolate-making activities at the Have a Go Zone, Cadbury World, Birmingham.
  • Uncover the history of chocolate: Journey through the origins of cocoa beans in the Aztec Jungle and learn how chocolate made its way to Europe.
  • See chocolate being made: Witness chocolatiers at work and discover the fascinating process of how your favourite Cadbury treats are created.
  • Interactive and immersive experiences: Enjoy a multi-sensory 4D Chocolate Adventure cinema, take a whimsical ride on Cadabra, and explore various themed zones.
  • Delicious chocolate samples: Indulge in warm, melted Cadbury Dairy Milk with your choice of toppings and receive complimentary chocolate bars.
  • Family-friendly fun: With an outdoor play area, character dining experiences, and attractions suitable for all ages, Cadbury World promises a memorable day out for everyone.
  • Visit the world's biggest Cadbury shop: Explore the extensive range of Cadbury products, including exclusive handmade treats and special offers you won't find elsewhere.

Things to know before booking Cadbury World tickets

  • Ticket types: The primary ticket type is the standard entry Cadbury World Ticket, which grants access to all zones and attractions within Cadbury World.
  • What’s included: A standard Cadbury World ticket includes timed entry to the self-guided tour through all the interactive zones, access to the 4D Chocolate Adventure cinema, the Cadabra ride, chocolate samples, and access to the Cadbury World Café, Shop, and African Adventure Play Area.
  • Timed entry: Cadbury World operates on a timed entry system, meaning everyone has a pre-booked slot. Arriving late may result in entry refusal, especially during busy periods. Booking your ticket online in advance effectively ensures you enter at your chosen time without needing to queue for a ticket on arrival.
  • Restrictions:

    • Children aged 15 or under must be accompanied by an adult aged 18 or over.
    • The 4D Chocolate Adventure cinema is not suitable for pregnant women or individuals with heart conditions or spinal conditions due to motion effects. 
    • Aztec Jungle, 4D Chocolate Adventure, and Cadabra/Chocolate Quest have low lighting and potential strobe effects.

What to see at Cadbury World

Cadbury World chocolate-making demonstration in Birmingham, UK.

The Aztec Jungle

Journey into the depths of a tropical rainforest and discover the ancient origins of the cocoa bean, learning about its vital role in the civilisations of the Mayan Indians and the Aztecs. Look out for the imposing figure of Aztec Emperor Montezuma, who fiercely protected his prized "chocolatl" drink.

Interactive exhibit and timeline display at Cadbury World interiors, Bournville.

Journey to Europe

Following your jungle adventure, a captivating mini-theatre presentation explains the historical journey of cocoa beans from the Americas across the seas to Europe. This segment highlights how this precious commodity transformed from a sacred drink into a global phenomenon, eventually leading to the birth of chocolate as we know it today.

Guests exploring chocolate-making process at Bourneville Experience, Cadbury World, UK.

The Cadbury Story

Step into the heart of the Cadbury legacy. This insightful exhibit delves into the story of John Cadbury and his sons, Richard and George. Learn about their Quaker beliefs that guided their business practices, their early struggles, and their pioneering vision to establish a revolutionary factory in a garden village, away from the industrial grime of the city.

Chocolate-making demonstration at Cadbury World exhibit.

Chocolate making

This zone offers a firsthand view into the intricate process of chocolate creation. Watch skilled chocolatiers demonstrating traditional techniques, crafting handmade chocolate gifts and novelties, from teapots to footballs. Enjoy a warm pot of melted Cadbury Dairy Milk, where you can add your own choice of delicious toppings like marshmallows, fudge, or biscuits.

Cadbury World 4D Chocolate Adventure ride with animated chocolate characters in Birmingham, UK.

The 4D Chocolate Adventure

This state-of-the-art 4D cinema experience plunges you into a chocolate-filled world. With motion seats that move in sync with the on-screen action, you'll feel like you're diving into a giant bowl of liquid Cadbury Dairy Milk, riding a high-speed Crunchie rollercoaster, and soaring through the skies in a Cadbury Creme Egg airship piloted by the Caramel Bunny.

Visitors enjoying an interactive ride at Cadbury World.

Cadbury Chocolate Quest (formerly Cadabra)

This trackless dark ride allows you to hop into a Cadbury car and embark on a quest to collect ingredients for a Dairy Milk bar, with interactive elements like zapping guns. It adds a modern, theme-park style element to the attraction, culminating in a sweet reward at the end.

Visitors watching a gorilla playing drums at Cadbury World.

Advertising Avenue

Take a nostalgic trip down memory lane along this life-size, chocolate-paved street. Advertising Avenue showcases iconic Cadbury campaigns from across the decades, bringing to life memorable adverts from the early days right up to modern classics like the drumming gorilla.

Cadbury World Bourneville Experience entrance with visitors exploring chocolate exhibits.

Bournville Experience

Look at the Bournville village, built by the Cadbury family for their employees. Explore the history of this 'factory in a garden' community, understanding the Cadbury family's progressive ethos and commitment to their workers' welfare. The exhibit also features a fascinating collection of nostalgic Cadbury memorabilia, including vintage packaging and promotional items.

Children playing in the African Adventure Play Area at Cadbury World, featuring jungle-themed structures.

African Adventure Play Area

Designed for energetic youngsters, this expansive multi-level indoor and outdoor play area offers hours of fun. It features tube slides, climbing zones, and rope bridges for children aged 5-14, with a separate, safer zone available for mini-explorers under 5. Uniquely, it also includes a dedicated wheelchair-friendly play area, ensuring inclusivity for all children.

Guests exploring chocolate-making process at Bourneville Experience, Cadbury World, Birmingham, UK.

Cadbury World Shop

Your visit culminates in this extensive retail haven. The Cadbury World Shop boasts the largest selection of Cadbury products in the UK, including exclusive handmade chocolates created on-site, seasonal treats, and "Mis Shapes" (bags of imperfect but delicious chocolates at a reduced price). It's the perfect place to stock up on your favourite Cadbury delights and pick up unique souvenirs.

Plan your visit to Cadbury World

Cadbury World entrance sign with "Open" displayed, Birmingham, UK.

Cadbury World's opening times vary by day and season.

It is generally open daily, with typical operating hours from 10am to 5pm (last entry at 3:30pm).

During school holidays and peak times, hours may be extended, and live entertainment might be offered. It is highly recommended to check the official Cadbury World website for the most up-to-date opening hours and to pre-book your tickets as same-day entry is subject to availability.

Address: Cadbury World, Linden Road, Bournville, Birmingham, B30 1JR, UK | Find on Maps

  • By train: Cross-City Line
    Nearest station: Bournville Station

  • By bus: 11A
    Nearest stop: Woodbrooke Road/Linden Road

  • By car: Via A38
    Nearest parking: Cadbury World

Guests exploring chocolate-making process at Bourneville Experience, Cadbury World, UK.
  • Toilets: Restroom facilities are available throughout the attraction.
  • Baby-changing facilities: Integrated into all toilet facilities.
  • Baby-feeding room: A designated quiet and discreet baby feeding room is available in the reception.
  • Pushchair access: Cadbury World is pushchair accessible throughout, with a pushchair park provided partway around the tour.
  • Cadbury World Café: Located near the reception area, offering a range of food and drink options.
  • Cadbury Shop: Extensive retail shop for souvenirs and chocolate treats.
  • Lockers: Information regarding locker availability is not widely specified, but it's advisable to carry minimal belongings.
Thames River cruise with wheelchair accessibility in London.
  • Wheelchair access: The attraction is largely wheelchair accessible throughout. They can accommodate one guest who uses a wheelchair or mobility scooter per 10-min timeslot. It is essential to book a free "Wheelchair Slot" online at the same time as your entry ticket. Wheelchairs may be available to borrow from reception on a first-come, first-served basis.
  • Assistance dogs: Assistance dogs are permitted throughout the attraction, with the exception of the Cadbury Chocolate Quest ride, where an assistance dog sitting service is offered.
  • BSL guide: BSL (British Sign Language) is included on video screens in selected zones. An infrared system is available for visitors with compatible hearing aid systems.
  • Print info: A large print "Access Assistance" guide and a large print script of the tour are available from reception. Tactile surface changes indicate differences in levels.
  • Changing places facility: Available for visitors with additional needs.
  • Carer tickets: One free carer ticket is available for visitors who require assistance, with valid documentation.
Cadbury World chocolate-making demonstration during the Cadbury Chocolate Quest experience in Birmingham, UK.
  • Allow plenty of time: While the main exhibition can be completed in 1.5-2 hours, allocate a minimum of 3-4 hours for your entire visit. This gives you time to fully enjoy the 4D cinema, the rides, the play area, explore the shop, and perhaps grab a bite at the café without feeling rushed.
  • Check for special events: Cadbury World frequently hosts seasonal events, character appearances, and live entertainment, particularly during school holidays. Check the schedule before your visit to see if any special activities coincide with your trip.
  • Use public transport: While parking is free, using the train to Bournville Station is a convenient and environmentally friendly option, and the walk to Cadbury World is well-signposted.
  • Come hungry for chocolate: You'll receive complimentary chocolate bars upon entry and a pot of warm melted Cadbury Dairy Milk with toppings during the tour. Don't spoil your appetite too much beforehand!
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  • National SEA LIFE Centre Birmingham: Dive into an underwater world with fascinating marine creatures.
  • LEGOLAND Discovery Centre Birmingham: A fantastic indoor LEGO® attraction for families with children.
  • Birmingham Botanical Gardens: Explore beautiful gardens and glasshouses.
  • Selly Manor Museum: A charming medieval manor house (approx. 1 mile).
  • Birmingham Wildlife Conservation Park: Discover a variety of animals (approx. 2.45 miles).
  • Winterbourne House and Garden: A stunning Edwardian historic house and botanical garden (approx. 2.52 miles).

Frequently Asked Questions about Cadbury World tickets

Is Cadbury World a factory tour?

No, Cadbury World is a visitor attraction and not a direct tour of the active Cadbury factory itself. Due to food production regulations, the actual factory cannot be opened to the public. Instead, Cadbury World offers an immersive, self-guided experience that tells the story of Cadbury chocolate, its history, and how the confectionery is made through various themed zones and interactive exhibits. You will see chocolatiers demonstrating their craft, but it's not a tour of the industrial production lines.

How long does it take to complete a Cadbury World tour?

Most visitors spend approximately 3 to 4 hours on-site at Cadbury World to experience all the zones and attractions. The main self-guided exhibit typically takes about 1.5 to 2 hours to walk through.

Is Cadbury World suitable for toddlers?

Yes, Cadbury World is generally considered suitable for toddlers and younger children. There are many interactive elements, sensory experiences, the Cadabra/Chocolate Quest ride, and a dedicated African Adventure Play Area with a section for under 5s. The overall experience is designed to be family-friendly and engaging for various age groups.

Can I eat chocolate throughout the tour?

Yes, you will receive complimentary chocolate bars upon entry and a pot of warm melted Cadbury Dairy Milk with various toppings during the "Chocolate Making" section of the tour. You are welcome to enjoy these as you go!

Is Cadbury World worth the money?

For chocolate enthusiasts and families, Cadbury World is generally considered a worthwhile day out. It offers a unique blend of history, interactive exhibits, rides, and, of course, chocolate tasting, making it a fun and memorable experience.

Is photography allowed inside Cadbury World?

Yes, photography and camcorders are generally permitted throughout Cadbury World to capture memories of your visit. However, for copyright and privacy reasons, you are kindly asked not to film or photograph inside The Cadbury Story, The Making Chocolate Story, the 4D Chocolate Adventure, and the Cadbury Chocolate Quest ride.

Can I pre-order chocolate items from the shop?

Yes, Cadbury World offers the option to pre-order a variety of handmade, personalised Cadbury World treats online for collection on the day of your visit. It's recommended to allow at least 24 hours before collection.

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